Purebrot, Impossible Foods
Crafting an ecommerce experience for handcrafted breads and bakery products.
Web & Mobile UI
Purebrot’s user experience was flawed and riddled with a number of issues related to product discovery and online ordering.Read More
We conducted an immersive session with the internal stakeholders followed by an extensive user research to understand the gaps. After speaking to a wide variety of users falling in different age groups, we defined user personas and created a user journey to help us chart the roadmap for the redesign.
Our broad approach was to unearth the issues and have a data led design methodology.
Research > Planning > Design & Test > RefineRead Less
Basis the user flow, we created a site map to chart the structure of the website and developed wireframes.
Refining the brand’s visual language
In order for us to craft a contemporary UI, we had to tweak the visual design to meet the requirements. We did that without undergoing an extensive rebranding exercise by enhancing the existing design elements and creating a language close to the existing one.
We meticulously worked on multiple journeys and crafted the experience in a way that’s comprehensible to the primary audience with intuitive UI elements.
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The repeat business of the bakery was dependent on the success of the subscription model. We looked at multiple scenarios emerging in this journey and crafted a UX that’s heavily personalized. RIght from the type of bread they wanted on specific days to turning off the subscription as per their convenience, all this was planned in detail.Read More
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- Daily breads
- Full House
- PB Heavyweights
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Create your own
- Organic stoneground
Bread 1 Bread 2 Bread n
- Pack of 8
- Pack of 16
- Pack of 24
- Select from calendar