Purebrot, Impossible Foods
Crafting an ecommerce experience for handcrafted breads and bakery products.
Web & Mobile UI
The Problem
Purebrot’s user experience was flawed and riddled with a number of issues related to product discovery and online ordering.
Read MoreThe Solution
We conducted an immersive session with the internal stakeholders followed by an extensive user research to understand the gaps. After speaking to a wide variety of users falling in different age groups, we defined user personas and created a user journey to help us chart the roadmap for the redesign.
The Process
Our broad approach was to unearth the issues and have a data led design methodology.
Research > Planning > Design & Test > Refine
Read LessWireframes
Basis the user flow, we created a site map to chart the structure of the website and developed wireframes.
Refining the brand’s visual language
In order for us to craft a contemporary UI, we had to tweak the visual design to meet the requirements. We did that without undergoing an extensive rebranding exercise by enhancing the existing design elements and creating a language close to the existing one.
Illustrations
Resulting UX/UI
We meticulously worked on multiple journeys and crafted the experience in a way that’s comprehensible to the primary audience with intuitive UI elements.
Homepage
Menu
Product
Search & Filter
Icons
Links
Default
View
Alternate
Roselle Jam
Form fields
One-line text field inactive
One-line text field active
Dropdown
Buttons
Add to Cart Counter
Cards
Order Tracking
Testimonial carousel
Product card
Cart item
Post-login actions
Checkout/Shipping
Subscription Model
The repeat business of the bakery was dependent on the success of the subscription model. We looked at multiple scenarios emerging in this journey and crafted a UX that’s heavily personalized. RIght from the type of bread they wanted on specific days to turning off the subscription as per their convenience, all this was planned in detail.
Read More
Select existing combo
- Daily breads
- Full House
- PB Heavyweights
Apply for a subscription
Create your own
- Organic stoneground
- Seedy
- R-O-W
- ...
- Bread
- Schedule
- Amount
- Counter
Bread 1 Bread 2 Bread n
- Pack of 8
- Pack of 16
- Pack of 24
- Select from calendar
- Morning
- Afternoon
- Evening
- ...
