How About That!

Seamless digital lending experience

We were given the mandate to craft an onboarding and lending journey for Adani Capital’s integrated mobile app for lending. Adani Capital is spurring a financial revolution by making credit accessible to one and all thereby empowering MSMEs & Farmers. While technology played a pivotal role in expediting the process, we simplified the journey to increase adoption rates and reduce drop outs.

Problem

Access to adequate and timely credit remains the bedrock for development & upliftment of the society. The low adoption rate is compounded by high drop rates during the course of the application journey. Our challenge was to solve for the above by designing the flow and journey in a manner that’s simplified and engaging for the users.

Solution

As part of our design process we started the project with discovery - interacting with the on field sales team and end customers. We wanted to craft a journey that’s designed for the customer profile, bearing in mind their aspirations and preferences. We conducted user interviews to arrive at valuable insights. Combining business goals and customer insights, we crafted a complete design system from ground up.