A Purpose-driven initiative under the How About That! umbrella, committed to driving positive social change through the power of design thinking

We harness our design thinking capabilities to address challenges aligned with the Sustainable Development Goals (SDGs) and contribute to positive impacts on our planet.

We partner with

  • Social Entrepreneurs
  • Philanthropists
  • Policy Makers
  • NGOs
  • Public Welfare Organisations
  • CSR Teams
  • Social Entrepreneurs
  • Policy Makers
  • Philanthropists
  • CSR Teams
  • Public Welfare Organisations
  • NGOs

to help them craft a design strategy.

Understanding Conscious Living in India is a Godrej Design Lab initiative to create conversations that spark ideas and more importantly, our collective conscience, towards better living with regards to our spaces, materials, and the environment.


Kula Conclave aims to facilitate a dialogue between investors, industry leaders and passionate innovators building impact-led solutions in India’s cultural economy, especially its Creative Manufacturing and Handmade (CMH) sector.

An Air Wellness System designed to harness the air purification prowess of plants augmented by technology and purify the air in the surrounding. The concept is borrowed from nature, inspired by fluid flow physics, and encapsulated with innovative technology. The product conceived by IITians has the distinction of appearing in Shark Tank India.

Green Queen is a leading digital news platform focusing on future food innovation and decarbonizing the food system. This media company covers breaking news, product launches, research, and industry insights, featuring exclusive interviews with entrepreneurs and key players from around the world.

The Good Food Institute is a non-profit organization dedicated to improving the global food system for the benefit of the planet, humanity, and animals. Collaborating with scientists, businesses, and policymakers, GFI's teams are dedicated to enhancing the taste, affordability, and accessibility of plant-based and cultivated meat alternatives.


We work with small, medium and large enterprises that intend to carve a niche and build a strong bond with their customers.

Priya Krishnamoorthy

Founder, CEO - 200 Million Artisans

Studio HAT! owned the vision that is Kula Conclave from the word go. Their creative energy, professionalism & attention to detail not only helped us capture the essence of Kula's mission but also bring focus to the conversation around inclusive finance for craft-led enterprises in innovative ways. We look forward to many more adventures with the team!

Varun Deshpande

MD, The Good Food Institute India

The HowAboutThat team has been a pleasure to work with as we grow our digital footprint. Their responsiveness, professionalism, and eagerness to dive deep into the intersection between our values and our visual language has been a huge value. Highly recommend!

Sonalie Figueiras

Founder & Editor-in-Chief - Green Queen

We are really happy with the final result of our APAC Alternative Protein Industry Report 2022- the design turned out great- dynamic, colorful and fun, We enjoyed working with the HAT! team and really appreciated their flexibility and creativity throughout the design process!

Sanjay Maurya

Founder - Ubreathe

Working with HAT as a partner agency has been an extremely delightful experience. They helped us launch a new product and website from conception all the way through design and technical implementation. They get into the weeds and are an extremely capable team. We are very pleased with the level of service, creativity and end results that were achieved. High level of ownership and professionalism makes it a complete success for all the stakeholders involved.

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