Who we are

We’re an independent multidisciplinary creative and digital studio. We build bold, distinct & meaningful experiences for brands.

We might not be in the race to build the fastest car or a space shuttle, but we’re here to fuel your ideas. From shifting perceptions to enhancing usability, we solve an array of design and technology problems.




Remote Members


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Our Capabilities

We can help you ideate and execute a project from its inception. Below is a list of an array of services we offer.


  • User Research
  • Persona Mapping
  • User Journey
  • Design Systems & Style Guides
  • Digital Product & Services
  • iOS & Android Applications


  • Backend Architecture
  • Front-end Development
  • Full-Stack Development
  • CMS Implementation
  • (Headless & Third party)
  • Quality Assurance
  • Maintenance


  • Identity & Positioning
  • Brand Messaging
  • Art Direction
  • Strategic Campaign Planning & Design
  • Content Strategy
  • Video - Scripting & Art Direction
  • 3D / Motion Graphics


  • Research & Benchmarking
  • Product & Service Vision
  • Customer Discovery
  • Brand & Product Workshops
  • Insights & Analysis
  • Customer Experience Mapping
  • Go-To-Market Planning
  • Omni-Channel Brand Strategy


We work with small, medium and large enterprises that intend to carve a niche and build a strong bond with their customers.

Praveen Paulose

CEO & MD, Celusion

We consult with HAT for all our design requirements. The experienced team at HAT have always created simple and stunning user experiences. They are an invaluable partner to us and their designs have made a significant impact with our customers.

Varun Deshpande

MD, The Good Food Institute India

The HowAboutThat team has been a pleasure to work with as we grow our digital footprint. Their responsiveness, professionalism, and eagerness to dive deep into the intersection between our values and our visual language has been a huge value. Highly recommend!

Sneha Ullal

Marketing Communication, The Trees - Vikhroli, Godrej Properties

I've never worked with an agency who got the brief down pat in the first try! The HAT Team was a joy to work with for the branding + tech requirements we had at The Trees. Their design and tech knowledge are sound, complementing their overall professionalism and clean delivery.

Dr.Namyata Pathak

Integrative Ayurveda Specialist at Ayu.Care

Extremely Creative and adaptive team. They get the heart of your business and manifest it into design. They share possibilities and open up avenues that one May have not fathomed. They helped Create Resonance with my audience. A sincere team committed to your success.

Nidhi Sureka

Founder, Cherrypickers

We developed a great partnership with How About That!. Without their dedication, attention to detail and fresh creative approach, the brand couldn't be what it is today. They brought our vision to life and played an advisory role. We're really pleased with the results.

Sanjay Maurya

Founder - Ubreathe

Working with HAT as a partner agency has been an extremely delightful experience. They helped us launch a new product and website from conception all the way through design and technical implementation. They get into the weeds and are an extremely capable team. We are very pleased with the level of service, creativity and end results that were achieved. High level of ownership and professionalism makes it a complete success for all the stakeholders involved.

Sonalie Figueiras

Founder & Editor-in-Chief - Green Queen

We are really happy with the final result of our APAC Alternative Protein Industry Report 2022- the design turned out great- dynamic, colorful and fun, We enjoyed working with the HAT! team and really appreciated their flexibility and creativity throughout the design process!

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