Aqua Armor, Grasim - Aditya Birla Group

Enabling a community of aquaculture farmers to tackle their problems.

Mobile Application

The Problem

Aquaculture entails breeding, raising, and harvesting fish, shellfish, and aquatic plants. There are a lot of misconceptions and unhealthy practices that lead to substandard produce and low income for the farmers. The farmers lacked the practical knowledge and support system to better their produce and grow their business.

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The Solution

We partnered with Grasim to create India's first Aquaculture platform, connecting over millions of users to top consultants and industry experts with an objective to improve biosecurity in aquaculture. The application enables farmers to connect with the experts and make use of the tools available to improve their productivity.

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Information Design

Made it easy for the aquaculture farmers to calculate the prices for shrimp. Our research suggested that displaying plain numbers will be more effective than showing graphs for the farmers to quickly comprehend the data sets. We extended this insight in displaying tidal information as well.

Onboarding illustrations

The illustrations were created keeping in mind the simplicity with which aquaculture farmers carry out their day to day activities. We wanted to capture the essence and used soft overtones of the brand color over doodles.

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