Ultimate Women

Empowering women through sport

Brand Identity Design & Web UI

The Problem

A new tournament that focused on imbibing the presence of women in sport, Ultimate Women was an all-Women tournament comprising an introductory 10 teams, invited from various parts of the country, to battle it out for the trophy. We partnered with them to create its brand identity, posters, collateral and merchandise.

A new tournament that focused on imbibing the presence of women in sport, Ultimate Women was an all-Women tournament

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comprising an introductory 10 teams, invited from various parts of the country, to battle it out for the trophy. We partnered with them to create its brand identity, posters, collateral and merchandise.

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Conclusion

Without overcomplicating things, we used a single concept to base our design around, thus creating a homogenous language that is both true to the brand as well as scalable across platforms.

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