Ultimate Women
Empowering women through sport
Brand Identity Design & Web UI
The Problem
A new tournament that focused on imbibing the presence of women in sport, Ultimate Women was an all-Women tournament comprising an introductory 10 teams, invited from various parts of the country, to battle it out for the trophy. We partnered with them to create its brand identity, posters, collateral and merchandise.
A new tournament that focused on imbibing the presence of women in sport, Ultimate Women was an all-Women tournament
Read Morecomprising an introductory 10 teams, invited from various parts of the country, to battle it out for the trophy. We partnered with them to create its brand identity, posters, collateral and merchandise.
Read Less
Conclusion
Without overcomplicating things, we used a single concept to base our design around, thus creating a homogenous language that is both true to the brand as well as scalable across platforms.
