The Trees, Godrej Properties

Welcoming homeowners with a complete handover kit.

Communication Design,
Mobile App

The Story

We were approached to design a handover kit to welcome the homeowners. We started with establishing a design language with the following characteristics:

Feel - Artisan / Minimal
Texture - Earthy
Emotion - Delight / Welcoming / Warm
Colours - Rust / Greens / Brass / Industrial

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The Trees was conceptualized as a new mixed-use urban district located on the expanding and increasingly well-connected eastern edge of Mumbai, The Trees carefully choreographs a robust program of residential, retail, hotel, and commercial uses on a 34-acre site.

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Icons & Illustrations

Keeping in mind the aesthetics of the brand and its offerings, we created some vibrant leaf patterns that conveyed the essence of the space designed for urban living, one that is surrounded by greenery and breathes a fresh air. Additionally, we created concepts and icons to communicate the inclusiveness exuded by the brand.

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