Belcash is a Buy Now, Pay Later (BNPL) solution designed to empower consumers in the Middle East with flexible payment options. This UX case study explores how we took a user-centric approach to crafting an intuitive, secure, and culturally relevant digital experience that aligns with the region’s financial behaviors and trust-driven commerce landscape.

BlinkX Wealth is an investment app conceived for the modern day investors. It is powered by JM Financial, a company with over 50 years of experience. It employs cutting-edge algorithms and data-driven intelligence to facilitate the investment journey.

Adani Capital is spurring a financial revolution by making credit accessible to one and all thereby empowering MSMEs & Farmers. We were given the mandate to craft an onboarding and lending journey for Adani Capital’s integrated mobile app for lending. While technology played a pivotal role in expediting the process, we simplified the journey to increase adoption rates and reduce drop outs.

Onboarding has been a complex problem especially in the banking and fintech domain. Deloitte study reveals that 38% of customers feel UX is the most important criterion when choosing a digital financial service. Additionally, 26% say that easy enrollment and login is the most important factor. We joined forces with Sharekhan to simplify onboarding and create a stellar experience for the users.

HDFC InvestNow is a multi asset investment platform exclusively for HDFC Bank customers where they can avail expert recommendations based on their financial needs, goals and risk appetite. Despite its robust offerings, the platform faced challenges in user engagement and usability, prompting a partnership with Studio How About That! to reimagine the experience.