Yopreneurs

Grooming a generation of young entrepreneurs

Brand Identity & Website Design

The Problem

A proponent of entrepreneurial education at the grassroots level, Yopreneurs! was unable to find that right balance of visual design to appeal to the audience they were aiming to capture. We were brought in to isolate their pain points and build an experience that would allow them to tell their story better.

A proponent of entrepreneurial education at the grassroots level, Yopreneurs! was unable to find that right balance of visual design to

Read More

appeal to the audience they were aiming to capture. We were brought in to isolate their pain points and build an experience that would allow them to tell their story better.

Read Less

Playful + Smart

We wanted our approach to be as a bit of playful as to capture the attention of the younger audience, while at the same time it had to be logical and crisp, to appeal to the prospective parent who would need to be impressed enough to be convinced of Yopreneurs being the right place for their kid.

Quirky & fun

We based each element of the interface, in sync with the brand identity, to be a bit quirky, to speak, through design, of the atmosphere and character that the brand and the people behind it embody, and to immediately catch the eye as something uncommon, to enable the brand to tell their story.

Conclusion

Without overcomplicating things, we used a single concept to base our design around, thus creating a homogenous language that is both true to the brand as well as scalable across platforms.

Have a project in mind?
Get in touch with us!

See More